ANYA HINDMARCH

Autumn Winter 2016, London Fashion Week

The Brief

Based on the simple 8-bit graphics of early computer games, examining pixilation and colour, Anya’s AW16 show was to feature a high gloss grid floor and a giant wall of square backlit led acrylic panels with freestanding stacks of cubes which moved backwards and forwards as part of the show choreography.

The effect was designed to question the extent of artificial intelligence, posing the question – do computers dream when they sleep? The set was to be built at the Diagon workshop and installed over two days at The Royal Horticultural Halls.

The Process

Working with set designer Stuart Nunn for INCA Productions and Anya’s team in the development of the scheme, the challenge was how to deliver this large-scale set with moving colour changing cube stacks that would seemingly glide in and out of the backdrop wall. Diagon’s engineering team devised a simple track and winch system that would enable the moving components to be manually operated with the look of motorised precision.

As models emerged from the 16m x 7m wall of cubes showing a total of 29 looks, smaller cubed sections broke out and drifted away from the backdrop towards the audience along the hidden tracks before returning into their mothership wall, whilst constantly changing colour to the show’s soundtrack.

Concealed within the hidden track, dmx lighting and power cables were fed into the moving led pixel panels that were combined with a layer of frosted opal acrylic that enabled them to both emit and receive light – allowing the cube lighting to range from bright white to deep saturated colours of a Rubix cube.

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I wanted to say thank you again for a remarkable job on the Anya Hindmarch show. We've had unanimously effusive feedback from all sides on this one which is amazing. Liam, you should be very proud of all your boys! It has been not only a huge success but an absolute pleasure to work with you again.

Stuart Nunn, INCA Productions