Service Station Pop up at Selfridges


For her AW15 Diversion runway collection of motorway signage inspired bags and leather accessories, Anya Hindmarch transformed the Selfridges carpark into an M25 service station for a 4 day collaboration and pop up shop.

The Process

Diagon installed an entire flooring system with inlaid branding and chevron details, free standing light box walls and vinyl adhesives to all surfaces including a classic car.

In the store itself, Diagon built a 6m tall central escalator display wall for Anya with integrated light box road signs and shelving that displayed the new collection.

The Result

The service station was replete with a Little Chef snack bar, a carwash photobooth and a kiosk selling a collection of service station essentials that included a winky face car freshener, bumper stickers and personalised hi-vis jackets.

Diagon produced 20m long walls using over 1200 orange traffic cones, full scale carwash rotating scrubbers, metres and metres of chevron crash barriers, reflective detail signage everywhere.

Turning a bright idea into something truly exceptional.

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