For her AW15 Diversion runway collection of motorway signeage inspired bags and leather accessories, Anya Hindmarch transformed the Selfridges carpark into an M25 service station for a 4 day collaboration and pop up shop.
Diagon installed an entire flooring system with inlaid branding and chevron details, free standing light box walls and vinyl adhesives to all surfaces including a classic car.
In the store itself, Diagon built a 6m tall central escalator display wall for Anya with integrated light box road signs and shelving that displayed the new collection.
The service station was replete with a Little Chef snack bar, a carwash photobooth and a kiosk selling a collection of service station essentials that included a winkey face car freshener, bumper stickers and personalized hi-vis jackets.
Diagon produced 20m long walls using over 1200 orange traffic cones, full scale carwash rotating scrubbers, meters and metres of chevron crash barriers, reflective detail signeage everywhere.