Service Station Popup at Selfridges


For her AW15 Diversion runway collection of motorway signeage inspired bags and leather accessories, Anya Hindmarch transformed the Selfridges carpark into an M25 service station for a 4 day collaboration and pop up shop.

The Process

Diagon installed an entire flooring system with inlaid branding and chevron details, free standing light box walls and vinyl adhesives to all surfaces including a classic car.

In the store itself, Diagon built a 6m tall central escalator display wall for Anya with integrated light box road signs and shelving that displayed the new collection.

The Result

The service station was replete with a Little Chef snack bar, a carwash photobooth and a kiosk selling a collection of service station essentials that included a winkey face car freshener, bumper stickers and personalized hi-vis jackets.

Diagon produced 20m long walls using over 1200 orange traffic cones, full scale carwash rotating scrubbers, meters and metres of chevron crash barriers, reflective detail signeage everywhere.

Turning a bright idea into something truly exceptional.

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